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Boomers are re-booting the rules for how we “age.” Whether on the treadmill texting grandkids, or caregiving parents, this generation is maximizing the digital life. Hear from the companies, and thought leaders on applying technology for active adults and their older parents Experts weigh in on lifestyle, products and caregiving technologies. |
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| Speaker presentations now available! |
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| 9:00 AM - 12:00 PM | Digital Health Summit sessions - click here for details |
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| 1:00 PM - 1:30 PM | Keynote: Technologies Transforming Lives Jim "Oz" Osborn, Executive Director - Quality of Life Technology (QoLT) Center, Carnegie Mellon University |
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| 1:30 PM - 2:15 PM | Reaching Silver Eyes through the Media The best way to reach boomers is through "social marketing." Tie your products and services to the issues that matter most to them: aging, empty-nesting, dating after 50, travel, retirement investing, grandkids and caring for elder parents. Find out from the pundits what works. Moderator: Mary Furlong, President, MFA Panelists:
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| 2:15 PM - 3:00 PM | Gadgets Can Drive You Nuts! – Better Design Can Mean $$$ Many consumer electronics drive older adults nuts because the products are difficult to install and hard to use -- and the manuals are no help. Hear how developers are making products more accessible for this market, from start to finish. Moderator: Gary Kaye, Journalist, Fox Business Network Panelists:
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| 3:00 PM - 4:15 PM | Home Monitoring: Taking Care of Mom and Dad’s Safety Do you have an aging parent or grandparent who is starting to need extra support or caregiving from your family? Find out which technologies designed for home use can help the aging remain independent, and who the market leaders are in caregiving. Moderator: Sandra Elliott, Director, Consumer Technology and Services, Meridian Health Panelists:
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| 4:15 PM - 5:00 PM | Forever Young: Tech Assist for Life After 50 The rock concerts, motorcycles and headphones we loved in our youth taken a toll on our hearing. We need bifocals to read the Tweets on our mobile phones. Stress is stressing us out. See why the market for "after-50" tech products is not to be ignored. Moderator: Bud Myers, Senior Director Merchandizing, firstSTREET Panelists:
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| 5:00 PM - 5:30 PM | Good Works: Case Studies in Quality of Life Banishing the Senior Moments We share examples of how brain-fitness exercises fight Alzheimer's disease and dementia, and improve health, longevity and enjoyment of life. Engaging Customers to Improve Lives To know if you've made an appealing, effective product, you might chart sales figures or conduct scientific research. But to figure out how to make an appealing, effective product, spending time with people to really understand them is essential. Richard Tate of HopeLab shares insights and testimonials on how working directly with customers is generating health products that are truly doing good in the world. Moderator: Susan Ayers Walker, Managing Director, SmartSilvers Alliance Panelists:
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About the Summit
What
Silvers Summit,
a conference plus
four days of exhibition
Where
At the 2011 International
Consumer Electronics Show
in Las Vegas, NV
When
Exhibit Jan 6-9, 2011
Conference Jan 8, 2011
Information
summitinfo@
silverssummit.com
tel: (800) 553-2399
Twitter
twitter.com/silverssummit