| 8:00-8:15 AM |
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Welcome to the Silvers Summit |
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Presenters:
- Susan Ayers Walker, Managing Director, SmartSilvers Alliance
- Robin Raskin, Founder, Living in Digital Times, LLC
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| 8:15-9:00 AM |
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Keynote: Bright Booming Future |
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The numbers are impressive and hard to ignore; the 50+ demographic comprises 35% of the U.S. population. Their disposable income, estimated at 75% of the nation’s wealth, draws them online to shop, research and learn. Find out why boomers are one of the largest online groups at 33% and growing! |
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Keynote: Lynn Mento, Senior Vice President, Membership Development & Experience, AARP |
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| 9:00-10:00 AM |
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Mining for Gold in the Silvers Market |
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The best way to reach boomers is through “social marketing.” Tie your products and services to the issues that matter most to them: aging, empty nesting, dating after 50, travel, retirement investing, grandkids and caring for elder parents, and chart your success. |
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Moderator: Mary Furlong, President, MFA
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Panelists:
- Howard Byck, Senior Vice President, Lifestyle - AARP
- Tim Herbert, Senior Director, Market Research, Consumer Electronics Association
- Lee Rainie, Director, PEW Internet & American Life Project
- Jerry Shereshewsky, CEO, Grandparents.com
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| 10:00-10:45 AM |
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Computing for All Ages |
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Microsoft’s accessibility enhancements are making the Silver computing experience easier to see, hear and navigate. Hewlett Packard is focused on all aspects of a busy boomers life. Learn from these companies how enhancing the Silvers’ digital and on-line experience is a successful product strategy. |
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Presenters:
- Peter Cullen, Microsoft, General Manager, Trustworthy Computing
- Michael Takemura, Director, Accessibility & Aging Program Office, Hewlett Packard
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| 10:45-11:45 AM |
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Banishing the Senior Moment: The Boom in Brain Fitness |
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With life expectancies increasing, brain fitness is becoming as important as physical fitness. The market for brain-challenging products - exercises, games, videos and puzzles - is developing rapidly. Hear from entrepreneurs in this niche market about how they're keeping seniors sharp. |
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Introduction: Susan Ayers Walker, SmartSilvers Alliance
Moderator: Dr. Gary Small, Director, UCLA Center on Aging |
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Panelists:
- Dan Michel, CEO, Dakim, Inc.
- Henry Mahncke, PhD, Vice President, Research & Outcomes, Posit Science
- William Reichman, CEO, Baycrest.org
- Dr. Kathleen Hall, CEO and Founder, The Stress Institute
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11:45-12:30 PM
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Simplifying the Silver Life |
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Silvers have embraced technology, but the industry hasn't always designed to accommodate their special needs such as stress management, hearing mobility and ease-of use. Usability and functionality are the focus of this informative session. |
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Moderator: Susan Ayers Walker, Managing Director, SmartSilvers Alliance |
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Panelists:
- Michele Ahlman, President, ClearSounds Communications
- Bruce Cryer, CEO, HeartMath
- Jake Sigal, Principal, Myine Electronics
- Curt Stone, Director, QoLT Foundry
- Carsten Trads, President, Clarity
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| 12:30-1:00 PM |
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Lunch Break |
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| 1:00-1:45 PM |
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Keynote: Disruptive Tech for the Age Wave |
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By 2025 the world's population will include 1.2 billion people over 60. To meet the increasing health-related challenges this shift will bring, healthcare must move from reactive to proactive, from population-based to personal, and from hospital to home. |
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Keynote: Eric Dishman, Intel Fellow, Director - Digital Health Group, Intel |
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| 1:45-2:45 PM |
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Home for Life |
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Elderly parents want to remain in their homes as long as possible, but their boomer children worry about safety, wellbeing and the ability to remain independent. Learn about wireless and smart home technologies that foster independent living and peace of mind for both generations. |
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Moderator: Majd Alwan, Ph.D., Director - Center for Aging Services Technologies (CAST) |
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Panelists:
- John Brady, Vice President, Life Alert Emergency Response
- Charles Hillman, CEO, GrandCare Systems
- Sheri Peifer, VP for Research & Strategic Planning, Eskaton
- David Stern, Chief Professional Officer, QuietCare by Living Independently
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| 2:45-3:15 PM |
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Frontiers in Wireless Healthcare |
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Wireless phones are not just for calling - they're a personal device for accessing information, and a logical platform for finding and storing personal healthcare solutions. Find out what wireless "pills" and "bandages" are all about! |
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Presenter: Don Jones, Vice President, Qualcomm |
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| 3:15-4:00 PM |
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The Revolution Begins! |
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The longer you live, the longer and more complex your medical history. Properly managed and shared with health professionals, this information can result in better care and more positive outcomes. Hear about initiatives from Microsoft, Google and others who are catching the wave. |
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Moderator: Stuart Sikes, President, Parks Associates |
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Panelists:
- Missy Krasner, Product Marketing Manager, Google Health
- Bert Van Hoof, Director, Microsoft Health Solutions
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| 4:00-5:00 PM |
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The Next Generation: Personal Telehealth is Here! |
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The Continua Health Alliance is comprised of global healthcare and technology companies. Learn about new opportunities in digital health solutions and services through three case studies: chronic disease management, aging independently, and health and fitness. |
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Moderator: Harry Wang, Director, Health & Mobile Research, Parks Associates |
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Panelists:
- Missy Krasner, Product Marketing Manager, Google Health
- Dr. Hyung Kim, Vice President Research, Ascension Health
- Horst Merkle, Director, Roche Diabetes Care
- Michael Robkin, Principal Enterprise Architect, Kaiser Permanente Information Technology
- Rick Rommel, Senior Vice President, Best Buy
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| 5:00-5:30 PM |
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Building Value for 50+ Consumers |
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Consumers over 50 are a compelling market with unique needs and the desire to acquire technologies that make their life more engaging and fun. From device usability, to entertainment, to healthcare, AARP is working with technology developers and research institutions with the goal of designing products that meet their needs. Hear about research collaboration with the MIT Media Lab, MIT Age Lab, Motorola, and others. |
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Presenter: Matt Mitchell, SVP & CIO, AARP |
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