Reaching Silver Eyes through the Media. The best way to reach boomers is through "social marketing." Tie your products and services to the issues that matter most to them: aging, empty-nesting, dating after 50, travel, retirement investing, grandkids and caring for elder parents. Find out from the pundits what works. Presentation at the Silvers Summit at 2010 CES.

Moderator: Mary Furlong, President, MFA;

Panelists:
Jill Gilbert, VP eCommerce & Industry Relations, Caring.com;
Mark Gordon, President, firstSTREET;
Stephen Reily, CEO, Vibrant Nation;
Jerry Shereshewsky, CEO, Grandparents.com;