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Good Works: Case Studies in Quality of Life
Banishing the Senior Moments -- We share examples of how brain-fitness exercises fight Alzheimer's disease and dementia, and improve health, longevity and enjoyment of life.
Engaging Customers to Improve Lives -- To know if you've made an appealing, effective product, you might chart sales figures or conduct scientific research. But to figure out how to make an appealing, effective product, spending time with people to really understand them is essential. Richard Tate of HopeLab shares insights and testimonials on how working directly with customers is generating health products that are truly doing good in the world.
Presentation at the Silvers Summit at 2010 CES.
Moderator: Susan Ayers Walker, Managing Director, SmartSilvers Alliance;
Panelists:
Dan Michel, CEO, Dakim, Inc.;
Richard Tate, Director of Communications and Marketing, Hopelabs;
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